by Ches Roldan | May 11, 2018 | Copywriting, Freelancing
What if you never have to worry about getting a job ever again? Fresh out of college, I was scared out of my wits. I discovered that finding a job is emotionally exhausting, physically tiring, and wallet-draining. I really wanted to become a full-time freelance...
by Ches Roldan | Apr 26, 2018 | Copywriting, Freelancing
I’ll be honest with you: Freelance copywriting is overwhelming for a beginner. I know this, I’ve been there too. But the benefits you’ll get from learning copywriting is insane. Aside from huge jump in the amount you’re getting paid, you’re learning concepts you can...
by Raffy Marabut | Feb 16, 2018 | Copywriting, Digital Marketing, Sales Funnels
(Tip: Scroll down to the end of the blog post to know your Copywriting Superpower) Every business needs to generate qualified leads. And you know that… I’ve worked with business owners and marketers throughout the years, and most of their sales funnels start with a...
by Raffy Marabut | Jan 17, 2018 | Copywriting, Digital Marketing, Sales Funnels
Sales funnels (a.k.a marketing funnels) are one of the core concepts of digital marketing. Sure, websites can get sales, but sales funnels can get MORE sales in a shorter period of time. And who doesn’t want that? Whether you’re a business owner or a copywriter, you...
by Raffy Marabut | Jan 17, 2018 | Copywriting, Sales letters, Sales pages
Have you ever heard of K.I.S.S.? “Keep it short and simple.” It’s something I used to hear a lot back in college and probably, you did too. My professors hated unnecessarily long essays with a deep, burning passion, and I don’t blame them. In fact, this pretty much...
by Christopher Jan Benitez | Nov 27, 2017 | Freelancing, Looking for new clients
Your cover letter is arguably the most critical component of your application. Think of it this way: it’s like your Golden Ticket in the Willy Wonka film. In possession of the Golden Ticket, you can enter his Chocolate Factory where you can see how their candies are...
by Raffy Marabut | Oct 19, 2017 | Freelancing, WordPress tutorial
In this WordPress tutorial, I’ll teach you how a freelancer like you can make your own website. A lot of people shun the idea of building their own site—thinking it’s a costly investment… But you can actually build your own site for only ₱4,898!...
by Chrizelle Anne So | Oct 9, 2017 | Copywriting
Have you ever read an email or a website page and couldn’t help but cringe? You might have been attracted to the product, but immediately lose interest after reading the copy. It happens, am I right? If you’ve experienced this, you’ve encountered a ‘cliché’ copy....
by Christopher Jan Benitez | Sep 29, 2017 | Content Writing, Copywriting
A common mistake content writers make is writing content, especially blog posts, without the elements of persuasive copywriting. Most businesses hire content writers to write blog posts for them not just to educate their readers, but to persuade them to take action...
by Chrizelle Anne So | Aug 26, 2017 | Content Writing, Copywriting
They are different! #Fact Copywriting and content writing are too often mistaken to be the same thing. I mean, aren’t they? They’re both forms of writing to produce an output, right? Wrong! As a matter of fact, copywriting and content writing differ in a variety of...
